Novo Subject Matter Experts
Become recognized as an influential professional supporting the small business community.
About
The Novo Subject Matter Experts (SMEs) Program seeks to advance Novo's efforts that focus on small business education. Identified SMEs in this program are Novo customers and possess fundamental Novo knowledge. They are eager to share their excitement about Novo to others as well as share small business educational knowledge within their area of expertise.
Program Goals
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Highlight Customers
Showcase the expertise and success stories of Novo customers, highlighting their dual roles as business owners and Novo advocates.
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Content Creation
Deliver valuable educational content through various channels, fostering a supportive SMB community under Novo’s brand.
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Support SMBs
Provide SMEs with the tools, resources, and co-branding opportunities to enhance visibility and promote their own businesses.
Criteria
SMEs are selected based on criteria that include:
Product Use: Demonstrated satisfaction with Novo, meeting Ideal Customer Profile (ICP) criteria, and actively using Novo’s features.
Brand Alignment: Alignment of values and personal stories with Novo’s mission, resonating with small business owners.
Engagement and Influence: Active participation in Novo’s communities and a strong following that values their insights and recommendations.
Roles and Responsibilities
SMEs integrate Novo seamlessly into their content, sharing personal stories and educational insights that make financial management and business essentials relatable to small business owners.
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Develop educational materials using provided templates, including presentations, graphics, infographics, quote graphics, and videos.
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Participate in Novo’s dedicated communities on Alignable and Facebook, answering questions related to Novo and their areas of expertise to enhance community engagement.
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Conduct monthly hour-long events aligned with Novo’s calendar, featuring introductions, educational sessions, Q&A, and Novo overviews. Events are promoted on Novo’s and SMEs’ personal channels.
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Utilize personal channels to amplify Novo-related content and use referral codes to encourage community growth and engagement.
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Attend bi-weekly sessions to enhance their ability to create impactful educational content and effectively promote Novo.
Novo's Support
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Offer training sessions, creative direction, and promotional materials to facilitate successful content creation and event hosting.
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Assist in promoting SME-hosted events to Novo’s customer base to maximize reach and engagement.
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Novo is providing the platforms for these SMEs to receive visibility for their business that they couldn’t receive on their own.
Incentives and Rewards
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Increased Referral
Higher payouts per qualified referral.
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Creator Kit
Access to tools like Alignable Premium features and Alignable ad credits to enhance content reach.
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Featured Exposure
Highlighted in Novo’s marketing channels such as newsletters, blogs, and social media.
The Experts
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Dan
A Fractional CFO with 20+ years of experience, he helps businesses achieve financial growth and efficiency through expert budgeting, forecasting, and strategic planning.
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Jacquelyn
In the industry since 2009, The Unglitch Marketing Studio, led by Jacquelyn, is a Wisconsin-based agency specializing in brand development, and marketing.
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Teresa
As the founder and CEO of TGS Marketing in Spring Lake, NC, Teresa has helped over 250 brands with brand strategy, marketing training, and social media content creation.
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Hope
Founder of HOPEWORKSDESIGN, she offers innovative branding and SEO strategies for the AEC industry, combining architectural training and marketing expertise.
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Jeff
Now leading Local Siren, Jeff leverages two decades of executive experience from Equifax, Yahoo, and BirdEye to enhance local commerce & data security.